With the emergence of e-commerce, people nowadays are starting to learn on how to shop online. This online website is a new platform for tech-savvy customers or even shoppers, who wanted to experience a hassle-free and convenient way of shopping.

Lazada —the Philippines fastest growing online shopping mall—is pioneering e-commerce by providing a fast, convenient, and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion, and sports equipment.

According to Inanc Balci, co-founder and CEO of Lazada Philippines, “We are more customer-centric approached. Our three unique selling points, namely—Free return policy (14-days), Free shipping, and Cash on delivery—helps  us accomplished our vision. At this moment, we have 100,000 unique visitors per day with 50,000-100,000 products in the website.”

“Our operations in the Philippines started 2 years ago with one goal to provide the widest array of products at affordable prices and to offer Filipino’s a convenient,worry-free online shopping experience,” adds Balci.

The company has been brought by Eurpean investors—Rocket Internet—the leading international online venture builder and accelerator  who are founders of Zalando in Europe, Dafiti in Brazil, and lamoda in Russia.


Graduated at Purdue University with doube major in Engineering and Economics, Inanc Balci, is driven by his relentless passion to head the Philippine operation of Lazada.

At 27, he is the head of Lazada Philippines office with 250 employees. Originally came from Turkey, the young CEO confidently shared his achievement last year as the company gained 20% of total sales target. Prior joining Lazada, Balci worked as Investment Banking Analyst at Nomura International—a leading financial services group in London.

On a press statement, Balci said, “The launching of our new fashion marketplace platform gives us a bigger step to become the biggest online shopping destination not only in the Philippines, but to other countries as well. With this model, brands can also leverage on Lazada’s popularity and operational expertise. Furthermore, smaller retailers benefit traffic through us.”

Balci also shared, “Our 7,000-sqm warehouse in Muntinlupa where we center our stocks and products is a proof of our expansion. We are also looking to increase our business in the provincial area, particularly Visayas and Mindanao, as they are also a potential market to us.”

He further explained, “The $250-million global partnership investment fund of Lazada enables the company to further strengthen and bolster its market presence in the global e-commerce.”

This year, the company launched its whole-year promo dubbed as “Lifestyle Monday with MasterCard.” With this promotion, MasterCard cardholders in the Philippines will get 10% additional discount when they shop from the lifestyle and fashion categories of Lazada  every Monday. The promo will run until December 31, 2014.

The company also operates in Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.

To know more about Lazada, you may log on at www.lazada.com.ph


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